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How to use AI – for reluctant PR pros

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We’ve all been grappling with the introduction of generative AI. We’ve had tons of conversations and debates about it. Some have embraced it unabashedly, and others have drawn a line in the sand – prohibiting its use. Here’s my take: 1. It can help you write. Ever stare at that blank screen and flashing curser…

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Changing the Rap in the Insurance Industry

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For many years, I have advocated for the insurance industry to coalesce in pursuit of a perception change. The industry clearly gets a bad rap. ProfitableVenture notes seven reasons why people think insurance companies are bad. I think at least a few are missing from this list. You hear people say insurance companies are not trustworthy, uncaring…

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