Insights
2016 Was 10 Years Ago
By Sarah Van Dommelen If you spent any time on Instagram this January, you’ve seen the “2016 was 10 years ago” trend. Cue the collective identity crisis! When thinking about how much my life has changed over the last 10 years (and realizing how old I am now…), I also thought about how PR/marketing has…
Read MoreStretch PR Honored as a PRWeek “Best Places to Work 2025 – Small Agencies”
Chicago, December 2, 2025 – Stretch PR is proud to announce it has been honored by PRWeek as one of the “Best Places to Work 2025 – Small Agencies.” This prestigious recognition highlights the agency team’s strong commitment to one-another and to delivering exceptional results for our clients. Stretch PR’s approach centers on fostering a…
Read MoreUn-Predictions for 2025
The last time I made predictions for the coming year was in 2019. I recently looked back on that lovely piece of content. Sure, there were lots of great predictions for 2020, but a global pandemic was not on the list. So, instead of giving predictions for the new year, and potentially jinxing things, I’m…
Read MoreMy Favorite Olympic Moment So Far: An Unexpected Zag.
Like much of the world, I’ve become an Olympic junkie over the last couple of weeks. I find myself scrutinizing pommel horse flare execution and arguing the degree of difficulty in women’s synchronized diving. That I think about these only once every four years makes no difference. For these two weeks, I’m a fanatic. And…
Read MoreWhat I’ve always known brought back to life at the Sports PR Summit
I have always known that communication is important. From my mother telling me to look people in the eyes and have a firm handshake as a child, to leading PR programs today as a communications professional in sports and business. Yet sitting at the Sports PR Summit this week, the importance of communication and the…
Read MoreHow to use AI – for reluctant PR pros
We’ve all been grappling with the introduction of generative AI. We’ve had tons of conversations and debates about it. Some have embraced it unabashedly, and others have drawn a line in the sand – prohibiting its use. Here’s my take: 1. It can help you write. Ever stare at that blank screen and flashing curser…
Read MoreFive Reasons Why Young Professionals Should Build Their LinkedIn Profiles – Today
It goes without saying that social media is essential for personal branding and professional networking. And, we all know that LinkedIn is the go-to platform for professionals of all ages. Yet, you’d be surprised how many young professionals embarking on their career journeys are not yet capitalizing on the channel to support their long-term careers.…
Read MoreChanging the Rap in the Insurance Industry
For many years, I have advocated for the insurance industry to coalesce in pursuit of a perception change. The industry clearly gets a bad rap. ProfitableVenture notes seven reasons why people think insurance companies are bad. I think at least a few are missing from this list. You hear people say insurance companies are not trustworthy, uncaring…
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