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My Favorite Olympic Moment So Far: An Unexpected Zag.

August 7, 2024

Like much of the world, I’ve become an Olympic junkie over the last couple of weeks. I find myself scrutinizing pommel horse flare execution and arguing the degree of difficulty in women’s synchronized diving. That I think about these only once every four years makes…

Image of Amy Littleton and team at the Sports PR Summit

What I’ve always known brought back to life at the Sports PR Summit

June 20, 2024

I have always known that communication is important. From my mother telling me to look people in the eyes and have a firm handshake as a child, to leading PR programs today as a communications professional in sports and business. Yet sitting at the Sports…

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How to use AI – for reluctant PR pros

July 10, 2023

We’ve all been grappling with the introduction of generative AI. We’ve had tons of conversations and debates about it. Some have embraced it unabashedly, and others have drawn a line in the sand – prohibiting its use. Here’s my take: 1. It can help you…

Group of young business professionals posing for a group photo. With text overlay"Five Reasons Why Young Professional Should Build their Linkedin Profiles Today"

Five Reasons Why Young Professionals Should Build Their LinkedIn Profiles – Today

June 8, 2023

It goes without saying that social media is essential for personal branding and professional networking. And, we all know that LinkedIn is the go-to platform for professionals of all ages. Yet, you’d be surprised how many young professionals embarking on their career journeys are not…

Graphic with lightbulb and text saying "Changing the Rap in the Insurance Industry"

Changing the Rap in the Insurance Industry

February 21, 2023

For many years, I have advocated for the insurance industry to coalesce in pursuit of a perception change. The industry clearly gets a bad rap. ProfitableVenture notes seven reasons why people think insurance companies are bad. I think at least a few are missing from this list.…